Introduction:
The TVS Apache RR 310, one of India's most popular premium sportbikes, has become even more attainable thanks to a fresh price revision announced by TVS Motor Company on September 22, 2025, in response to the GST Council's recent tax reforms. The GST rate on motorcycles up to 350cc has been slashed from 28% to 18%, eliminating the additional cess and leading to ex-showroom price drops of up to ₹26,909 across the lineup. This move, effective immediately, aligns with the festive season's kickoff and aims to stimulate demand in the competitive 300cc segment, where the Apache RR 310—co-engineered with BMW Motorrad—has already carved a niche with its blend of performance, features, and value.
Previously priced starting at ₹2.79 lakh for the base variant, the Apache RR 310 now begins at ₹2.56 lakh ex-showroom, with higher trims like the Dynamic and Anniversary editions seeing proportional reductions. These savings come without any compromise on specs, including the 312.2cc liquid-cooled engine delivering 38bhp and 29.3Nm torque, bi-directional quickshifter, and connected tech via the TVS SmartXonnect app. As rivals like the KTM RC 390 and Bajaj Dominar 400 hold steady, TVS's proactive pass-through of tax benefits positions the RR 310 as a compelling buy for enthusiasts eyeing a track-capable roadster. Why does this matter? In a market where premium bikes often deter budget-conscious riders, these cuts could boost TVS's sales by 10-15% in Q4 FY26, per industry estimates, while reinforcing Atmanirbhar Bharat's push for domestic manufacturing. This article details the new pricing across variants, compares with competitors, explores the GST reform's broader impact, and offers buying tips for potential owners.
New Pricing Across Variants: Detailed Breakdown
TVS has revised prices for all Apache RR 310 variants, with the base model seeing the highest absolute reduction due to its lower cess component. All prices are ex-showroom, Delhi, as of September 22, 2025, and may vary slightly by state due to road tax and insurance. Here's the updated lineup:
| Variant | Old Price (₹ Lakh) | New Price (₹ Lakh) | Savings (₹) |
|---|---|---|---|
| Racing Red (No QS) | 2.79 | 2.56 | 23,000 |
| Racing Red (With QS) | 2.92 | 2.69 | 23,000 |
| Dynamic Kit (No QS) | 3.00 | 2.77 | 23,000 |
| Dynamic Kit (With QS) | 3.13 | 2.90 | 23,000 |
| Pro Kit (No QS) | 3.10 | 2.87 | 23,000 |
| Pro Kit (With QS) | 3.23 | 3.00 | 23,000 |
| Anniversary Edition (Glossy Black & Gold, QS) | 3.37 | 3.10 | 26,909 |
The quickshifter (QS) variants maintain their premium, but all benefit equally from the GST cut. The Anniversary Edition, limited to 1,000 units, sees the largest savings at ₹26,909, making it more accessible for collectors. These reductions stem from the GST slab change, with no cess on vehicles up to 350cc, directly lowering the effective tax from 29-43% to a flat 18%.
Dealers report immediate stock updates, with test rides available to showcase unchanged features like the 6-speed gearbox, USD forks, and Bluetooth connectivity.
Why the Price Cut? Understanding GST 2.0 Reforms
The Apache RR 310's revision is a direct outcome of the GST Council's September 4, 2025, reforms, which simplified taxation on two-wheelers by removing the compensation cess and introducing flat rates: 18% for engines up to 350cc (previously 28% + 1-3% cess) and 40% for larger ones. For the 312.2cc RR 310, this translates to a 10% effective reduction, passed on fully by TVS to remain competitive.
Announced by Finance Minister Nirmala Sitharaman during the 53rd GST Council meeting, the changes aim to boost the auto sector amid slowing sales (down 4% YoY in August 2025) and support Atmanirbhar Bharat by making premium bikes more affordable. TVS, with 18% market share in the 300cc+ segment, is among the first to implement, following similar cuts by Hero and Bajaj. Industry body SIAM estimates a 12-15% sales uplift in Q3 FY26, particularly for exports.
Comparison with Competitors: How Apache RR 310 Stacks Up
Post-reduction, the Apache RR 310 undercuts rivals while matching features. Key comparisons (ex-showroom, Delhi, September 2025):
| Bike | Engine (cc) | Power (bhp) | Price (₹ Lakh) | Key Features |
|---|---|---|---|---|
| TVS Apache RR 310 | 312 | 38 | 2.56-3.10 | QS, Bluetooth, USD forks |
| KTM RC 390 | 373 | 43 | 3.10 | QS, WP suspension, TFT |
| Bajaj Dominar 400 | 373 | 40 | 2.33 | USD forks, dual-channel ABS |
| BMW G 310 R | 313 | 34 | 2.85 | USD forks, ride modes |
The RR 310 now edges the Dominar on price while offering superior electronics, though KTM leads in power. Its BMW co-development ensures refined handling, appealing to track enthusiasts.
Historical Price Trends: Apache RR 310 Evolution
Launched in 2019 at ₹2.25 lakh (ex-showroom), the Apache RR 310 has seen incremental hikes:
- 2019: ₹2.25 lakh (base).
- 2022: ₹2.60 lakh (post-BS6).
- 2024: ₹2.79 lakh (feature upgrades).
- 2025 (Post-GST): ₹2.56 lakh (reduction).
This is the first price cut, reversing 15% cumulative increases since launch, per BikeWale.
Expert Opinions: What Analysts Say
KN Radhakrishnan (TVS MD): "Passing full GST benefits aligns with our customer-first ethos; expect strong festive demand." SIAM: "12% sector growth projected Q3 FY26." Autocar India: "RR 310 now a value king in 300cc; rivals must follow." Economic Times: "TVS's quick response boosts market share."
Consensus: Positive for affordability, with 10% sales uptick expected.
Potential Impacts: On Buyers and TVS Strategy
For buyers, savings of ₹23,000-₹26,909 make the RR 310 a festive steal, potentially increasing footfall by 15%. For TVS, it reinforces premium positioning, targeting 20% segment share. Risks: Margin pressure; opportunities: Bundle offers with accessories.
Conclusion: Ride the Apache RR 310 at New Lows
TVS Apache RR 310's price cut to ₹2.56 lakh from September 22, 2025, thanks to GST reforms, makes it an unbeatable premium sportbike. With unchanged performance and added affordability, it's the perfect festive buy. Visit TVS dealers for test rides—more bike news on nuvexic.com.
FAQ
What is the new price of TVS Apache RR 310?
Starts at ₹2.56 lakh ex-showroom.
How much is the price reduction?
Up to ₹26,909 across variants.
Why the price cut?
GST rate reduced to 18% for 350cc bikes.
When does it take effect?
September 22, 2025.
Does it affect features?
No—full specs intact.
